The New Zealand Patent Office has awarded Sabinsa Corporation a
patent (568233) for the company's SelenoForce®, a selenium-enriched
garlic product manufactured by a soil-less culture process. The patent, titled
Compositions Containing Allium Sativum Linn. Garlic) And A Concentrate Of
Organic Selenium Compounds For Nutritional Supplementation, is valid until
December 2026.
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Sabinsa Corporation's SelenoForce® has been granted
a European patent (EP 1968620).
SelenoForce® is a selenium-enriched garlic product manufactured by a
soil less culture process. Garlic bulbs are naturally enriched with a unique
composition of organic selenium compounds for nutritional supplementation, using
a proprietary hydroponics method. The selenium enriched bulbs are dried,
powdered and standardized, to yield SelenoForce® containing 1000 ppm
selenium, in bioavailable organic form, in a base of natural garlic powder.
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Sabinsa has been trying to market a product by the brand name
of GarliSelect®. Sabinsa used a proprietary hydroponics technology to
enrich garlic pods with selenium and reextract an array of garlic compounds and
selenium amino-acids from it. Although Sabinsa tried to promote the selenium
supplementation in the ingredient market, most of the customers saw it as a
garlic product. Seeing that enriched garlic has a completely different
connotation to the customers. Sabinsa embarked on a journey to reposition this
ingredient as a selenium product. GarliSelect® was branded as
SelenoForce®. Sabinsa has already seen customers getting interested
in this concept and getting involved with the product.
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